McGraw-Hill Higher Education's LearnSmart™ Selected as Winner of eSchool Media's 2012-2013 Readers' Choice Award

NEW YORK, July 23, 2012 /PRNewswire/ -- McGraw-Hill Higher Education, a leading innovator in teaching and learning products and services for today's education markets worldwide, announced today that its industry-leading adaptive learning solution, McGraw-Hill LearnSmart™, has been selected as a winner of eSchool Media's 2012-2013 Readers' Choice Awards in the category of Higher Education.

The recipients of the Readers' Choice Awards, which honor the best products and services in education technology, are selected based on nominations from school and college administrators across North America. eSchool Media's Readers' Choice Awards are the only such consumer-determined awards to be bestowed by a leading education trade publication.

"We are truly honored to be recognized by the readers of eSchool Media's publications," said Brian Kibby, president of McGraw-Hill Higher Education. "The fact that nominations for this award come directly from the educators who use the technology is enormously gratifying. An adaptive learning tool like LearnSmart not only helps students improve their performance in a course, it engages and empowers them in their own education, which has become increasingly important in higher education."

McGraw-Hill LearnSmart is a super-adaptive learning program that tailors the learning experience to students' individual needs by continuously assessing students' knowledge and providing personalized recommendations that help them master core concepts and retain knowledge over time. Because of McGraw-Hill LearnSmart's adaptive nature and the ability for students to use it outside of class, students come to class better prepared, allowing instructors to spend less time covering the basics and more time covering advanced topics and leading rich discussions. McGraw-Hill LearnSmart facilitates "just-in-time teaching" by providing professors with insight into which topics students are struggling with, enabling them to adjust their lectures accordingly. In a study released last year, LearnSmart was shown to turn C students into B students, and B students into A students.

Earlier this week, McGraw-Hill Education announced plans to expand LearnSmart's reach by making it available direct to students in time for fall classes. This marks the first time that McGraw-Hill Higher Education, traditionally a business-to-business company that sells to instructors and institutions, has marketed its technology resources directly to students.

For more information on McGraw-Hill LearnSmart, visit: www.mhlearnsmart.com.

About McGraw-Hill Education

McGraw-Hill Education is a content, software and services-based education company that draws on its more than 100 years of educational expertise to offer solutions, which improve learning outcomes around the world. McGraw-Hill is the adaptive education technology leader with the vision for creating a highly personalized learning experience that prepares students of all ages for the world that awaits. The company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 65 languages. For additional information, visit www.mheducation.com.

About eSchool Media

eSchool Media Inc. is a news and information organization delivering print, web, e-mail and video communications to nearly one million K-20 decision makers and influencers throughout North America and around the world. Its information networks provide education-technology content and services for leaders in schools and colleges and help educators successfully use technology and internet to transform education and achieve their educational goals. eSchool News is the flagship publication of eSchool Media Inc., which also includes eCampus News Network, serving higher education exclusively, and eClassroom News, an electronic publication network for teachers and other classroom practitioners. With more than 290,000 registered members and more than 500,000 page views a month, eSchool News Online is the No. 1 website for ed-tech daily news and information for K-20 decision makers.

Contact:
Brian Belardi
McGraw-Hill Education
(212) 904-4827
brian_belardi@mcgraw-hill.com

SOURCE McGraw-Hill Education

SOURCE: McGraw-Hill Education

Web Site: http://www.mheducation.com