McGraw-Hill Expands Reach of Education Services in China Through Partnership With Baby Care

NEW YORK and BEIJING, March 26, 2012 /PRNewswire/ -- McGraw-Hill Education today announced that it has further expanded its presence in China through an exclusive partnership with Beijing-based Baby Care, the first and most prestigious infant education services provider in the country. Baby Care operates more than 400 Baby Care centers in 180 cities. Through the partnership, Chinese children ages 2-6 will for the first time have access to some of McGraw-Hill Education's digital learning solutions through a specially designed international curricula that will enhance the English language skills of some of China's youngest learners.

McGraw-Hill's education solution is licensed exclusively to Baby Care for use in their training centers within mainland China for the next 10 years, and is expected to impact more than 123,000 students.

Baby Care and McGraw-Hill Education experts will work together to design a curriculum in art, science, math and English that is specialized for preschool Chinese students and accessible through a customized online learning platform. Content will be adapted to meet Baby Care curriculum goals, delivery, and schedule, and will utilize McGraw-Hill's DLM Early Childhood Express, a comprehensive, research-based Pre-K curriculum that offers a wealth of English-language materials to help foster the social-emotional, intellectual, and physical development of children. McGraw-Hill Education will also be responsible for the design of all educational resources, classroom, teacher and virtual in-service training, as well as ongoing support and site maintenance.

"We are excited to partner with Baby Care to help young Chinese students build English language and other developmental skills that are important to their becoming well-rounded learners and ultimately successful in today's global economy," said Talia Griep, president of McGraw-Hill Education International.

"In China, like many countries around the world, education and the development of strong English-language skills open doors to greater success in life," said Jia Jun, founder, chairman and general manager of Beijing Oriental Baby Consulting Co. Ltd. "This strategic partnership leverages the strengths of two leading companies to present a special and much-needed curriculum that meets the needs and interests of Chinese families who want their children, often from the earliest ages, to experience an American-style education."

About McGraw-Hill Education

McGraw-Hill Education is a content, software and services-based education company that draws on more than 100 years of educational expertise to offer solutions, which improve learning outcomes around the world. McGraw-Hill is the adaptive education technology leader with a vision for creating a highly personalized learning experience that prepares students of all ages for the world that awaits. The company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 65 languages. For additional information, visit http://www.mheducation.com/.

McGraw-Hill's Presence in China

McGraw-Hill Education has developed a strong presence in China in the English-language skills development and college and career readiness services markets. McGraw-Hill recently announced a joint venture with China-based New Oriental Education & Technology Group to bring after-school programs to students across China to help them advance their 21st century skills and prepare them for college and careers.

About Baby Care

Founded in 1998 and headquartered in Beijing, Baby Care has provided infant education services to over 600,000 families, and continues to serve approximately 80,000 families per week. Baby Care, which now operates over 400 training centers across 180 cities, was the first Chinese institution to enter the infant education market and currently remains the no. 1 player in the 0-3 year old education market segment.

Contact:
Tom Stanton
212-904-3214
tom_stanton@mcgraw-hill.com

SOURCE McGraw-Hill Education

SOURCE: McGraw-Hill Education

Web Site: http://www.mheducation.com