McGraw-Hill Education Introduces Content Linking Managerial Accounting to Real-World Business Outcomes

There is a simple reality of today's managerial accounting course: most of the students taking it will not become accounting majors, but must take the course as part of their business major. To better engage and motivate students to understand how the course content relates to their future careers in business, McGraw-Hill Education has released Managerial Accounting by Stacey Whitecotton, Robert Libby and Fred Phillips, which presents accounting in the context of real and recognizable companies like Starbucks, Mattel and Tombstone Pizza. By showing students how accounting is tied to business decisions in companies that are a part of their everyday lives, Managerial Accounting engages them and helps them connect what they learn in the course to the real world.

Offered with a range of digital resources, including the McGraw-Hill Connect™ teaching and learning platform, Managerial Accounting gives teachers the support they need and prepares students for 21st century business careers. Each chapter of Managerial Accounting, First Edition focuses on a recognizable business and uses the company's decisions and outcomes to convey managerial accounting principles. Providing this real-world context gives students a familiar framework they can relate to and diminishes the anxiety that many students bring to accounting courses.

"McGraw-Hill Education is committed to delivering learning solutions that meet the real needs of today's teachers and students," said Kevin Kane, president of McGraw-Hill Higher Education's Business and Economics Group. "For many students, the managerial accounting course is an important part of their overall preparation for a career in business. By connecting the principles of the course to real-world companies and outcomes, Managerial Accounting engages these students and successfully prepares them to be leaders in the 21st century economy."

The distinguished author team behind Managerial Accounting includes Dr. Whitecotton, recognized as the Outstanding Undergraduate Teacher by the School of Accountancy and Information Management in 1999 and winner of the John W. Teets Outstanding Graduate Teacher Award in 2000-2001; Dr. Libby, recipient of numerous awards from the American Accounting Association (AAA) and the lead author of McGraw-Hill's best-selling Financial Accounting; and Dr. Phillips, winner of the 2007 Alpha Kappa Psi Outstanding Professor Award at The University of Texas at Austin as well as the AAA's Outstanding Research in Accounting Education Award in 2006 and 2007.

Managerial Accounting is offered with Connect™ Accounting, a research-based, interactive assignment and assessment platform that allows instructors to create and deliver online, auto-graded homework assignments, quizzes and tests. The online platform is based on McGraw-Hill's extensive, ongoing research of professors' instructional processes and students' study habits.

Students using Managerial Accounting can study on the go by downloading audio and video content directly to their iPod or iPhone and take learning materials with them wherever they go. Whether it's in the car, on the train, or waiting between classes, students can get a quick refresher on key course content just by putting in their headphones. Available for download are audio-only lectures, narrated lecture slideshows, videos and multiple-choice quizzes.

To learn more about Managerial Accounting, please visit: http://www.mhhe.com/whitecotton1e.

About McGraw-Hill Higher Education:

McGraw-Hill Higher Education, a unit of McGraw-Hill Education, is a leading innovator in the development of 21st century teaching and learning solutions for postsecondary and higher education markets worldwide. Through a comprehensive range of traditional and digital education content and tools focused on improving student learning outcomes, McGraw-Hill Higher Education empowers and prepares professionals and students to connect, learn and succeed in the global economy. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com/.

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CONTACT: Tom Stanton, McGraw-Hill Education , +1-212-904-3214,
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