McGraw-Hill Introduces New Edition of Principles-Level Modern Economics Text

College students around the world are experiencing the impact of the current financial situation on their own lives, from fewer job opportunities to the reduced availability of financial aid. Now more than ever, Economics students want to understand how theories from the classroom can be applied to what goes on in the real world. McGraw-Hill Education's revised and updated principles-level Economics text, Principles of Economics 4e and Brief Editions, by Robert H. Frank and Ben S. Bernanke, bridge the gap between the classroom and a future career.

"The financial education and preparedness of our students is essential to their well-being and of vital importance to our economic future," said Robert H. Frank, author and professor of Economics at Cornell University. "Principles of Economics 4e and Brief Editions help students better understand modern introductory level macro- and micro- economic theories and enable professors to help students connect these classroom concepts to the world around them."

Robert Frank and Ben Bernanke are renowned micro- and macro-economists, respectively. Frank's research has examined economic rivalry and cooperation in social behavior. He is the author of a best-selling intermediate economics text, Microeconomics and Behavior (McGraw-Hill/Irwin), and has published such award-winning books as The Winner-Take-All-Society and Luxury Fever. Bernanke is the co-author of a best-selling intermediate macroeconomics text and has done significant research on the causes of the Great Depression, the role of financial markets and institutions in the business cycle, and the effects of monetary policy on the economy.

"As a leader in education, we are pleased to provide econ students around the globe with modern content from two leaders in the field of economics," said Kevin Kane, president of McGraw-Hill Higher Education's Business and Economics Group. "Enhancing access to education and training is key for McGraw-Hill Higher Education and the global economy as a whole."

Principles of Economics 4e and Brief Editions are intended for a modern principles of economics course in which more focus on core principles and less encyclopedic detail is desired. Available in both a combined 2-semester version, or 1-term micro or macro split, the content avoids excessive reliance on formal mathematical derivations, presenting concepts intuitively through examples drawn from familiar contexts. The authors introduce a list of seven core principles to show students how economics shapes every aspect of the world, and they reinforce these principles by illustrating and applying each in numerous familiar contexts, including air travel, student discounts, and apartment searches.

The text also encourages students to become "Economic Naturalists," by employing basic economic principles to understand and explain what they observe in the world around them. Why do supermarket checkout lines all tend to be roughly the same length? Why did Japan build roads that nobody wants to use? By engaging students with examples they can see in everyday life, and teaching them the economic principles behind the answers, students are more likely to absorb and retain the knowledge they'll need moving forward.

Principles of Economics 4e and Brief Editions are currently used in a number of classrooms around the country, including: University of California-San Diego, Boston University, Michigan State University, University of Missouri, Oklahoma State University, Miami University (OH), and Portland Community College.

It is available in both traditional print and digital e-book versions. For more information, visit http://www.mhhe.com/fb4e or http://www.mhhe.com/fbbrief1e

About McGraw-Hill Higher Education

McGraw-Hill Higher Education is a premier provider of teaching and learning solutions for the post-secondary and higher education markets -- preparing students worldwide to meet the increasing challenges of the 21st century knowledge economy. It is a division of McGraw-Hill Education, a leading global provider of instructional, assessment and reference solutions that empower professionals and students of all ages. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mhhe.com/.

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SOURCE: McGraw-Hill Higher Education

CONTACT: Media, McGraw-Hill Education, Tom Stanton, +1-212-904-3214,
tom_stanton@mcgraw-hill.com

Web Site: http://www.mhhe.com/