New Corporate Finance Resource Parallels How Instructors Teach and Addresses How Students Learn

As majoring in business becomes more and more popular on college campuses, academic programs are becoming more specialized and working harder to prepare students for success in the working world by providing a solid academic foundation. Finance: Applications & Theory (McGraw-Hill), a new undergraduate level corporate finance textbook, provides innovative, interactive introductory corporate finance content to help professors design not only a course that teaches the critical concepts and math behind the subject but also makes finance personal for each student.

"McGraw-Hill, together with authors Marcia Millon Cornett, Troy A. Adair, Jr., and John R. Nofsinger, is pleased to introduce Finance: Applications and Theory, an innovative approach to the core concepts and principles of corporate finance," said Kevin Kane, president of the Business and Economics Group of McGraw-Hill Higher Education. "This new approach helps instructors focus on core ideas of this undergraduate course and ensures that students are getting the preparation they need for future classes-and for their lives beyond college."

Cornett, Adair & Nofsinger's Finance: Applications & Theory is written for the introductory undergraduate corporate finance course, also called financial management, managerial finance, or business finance, a course that is typically taken by all business majors. It is often the only finance class non-finance major business students take.

"We did not set out to write this book to change the way finance is taught, but rather to parallel and support the way that instructors from across the country currently teach it," the authors noted. "More than 600 instructors teaching this course have shared their classroom experiences and ideas with us and we used that feedback to develop the framework for this text. We are excited to have authored a book that we feel truly fits the real- world classroom."

Surveyed finance professors said they needed help teaching students who do not have the math background that is required for this course. They also reported that they needed help focusing students on the most important material, as there is a lot of material to cover in this course. Relating subject matter to real-life and integrated technology were also major areas of concern for the professors who were surveyed.

Finance's framework was designed to emphasize three major themes - core concepts, personal perspective and problem solving - and utilizes several related unique features throughout. Coverage of the corporate finance core concepts, key research, and current topics leads students to crucial material for understanding how to approach making sound financial decisions. The Viewpoints feature and other real-life examples and problems throughout the book use personal finance examples to show students how corporate finance is relevant to them.

There is also an innovative technology component to this text. Developed entirely by the authors, the Interactive Examples correspond to the numbered examples found throughout the text. These online tutorials lend an interactive component to the course, which takes students through each step of solving a financial equation. Each chapter includes 10 to 12 numbered examples and each of those examples has five corresponding digital tutorials - a narrated PowerPoint presentation, a decision point presentation, two calculator tutorials, and an Excel tutorial. The authors recognize that students have different learning styles and the Interactive Examples aim to address that challenge. A digital homework management tool is another important aspect of this content.

Each of the authors on the Finance team provided their unique perspective and expertise to development of this content. Marcia Millon Cornett is a professor of Finance in the School of Management at Boston University. She is interested in bank performance, bank regulation, corporate finance and investments. Troy A. Adair, Jr. is the director of Educational Initiatives for the Jay S. Sidhu School of Business and Leadership at Wilkes University. His academic interests include bank regulator self-interest, analyst earnings per share forecasting, capital budgeting and bringing technology into the business classroom, as he does with many of the examples in the text. John Nofsinger is an associate professor of Finance at Washington State University and is a leading expert in behavioral finance as well as a frequent speaker on this topic and industry conferences, university, and academic conferences.

Finance: Applications and & Theory, First Edition, will publish October 10th, 2008. FA

  For more information, visit www.mhhe.com/can1e.

  About McGraw-Hill Higher Education

McGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading global provider of print and digital instructional, assessment and reference solutions that empower professionals and students of all ages. McGraw-Hill Education has offices in 33 countries and publishes in more than 60 languages. Additional information is available at http://www.mheducation.com/.

  Contact:
  Tom Stanton
  McGraw-Hill Education
  (212) 904-3214
  tom_stanton@mcgraw-hill.com

SOURCE: McGraw-Hill Higher Education

CONTACT: Tom Stanton
McGraw-Hill Education
(212) 904-3214
tom_stanton@mcgraw-hill.com

Web site: http://www.mheducation.com/
http://www.mhhe.com/can1e