New Introductory Accounting Content Increases Student Comprehension Through Innovative Approach

With 75 to 90 percent of students in introductory financial accounting today taking the course as non-majors, instructors struggle to motivate and engage their classes. This situation calls for content and instruction that presents real-life examples, which are relevant to students' lives in and out of the classroom. Financial Accounting (McGraw-Hill Higher Education) is new introductory level accounting content designed to interest and stimulate accounting students through highly engaging instruction and ample problem-solving opportunities.

Written in conversational style, Financial Accounting fosters a dialogue between the professor, the content, and each student, making the material easier to understand. Written by professors David Spiceland, Wayne Thomas and Don Herrmann, the technique employed in Financial Accounting presents fundamental accounting concepts in a concise logical sequence, enabling students to better comprehend the material and concepts behind the numbers, rather than simply memorizing formulas and definitions. Professor Spiceland is also the author of Intermediate Accounting, a best-selling college text frequently cited for its conversational and engaging writing style.

"Collectively, Spiceland, Thomas and Herrmann have more than 50 years of financial instruction in the classroom," said Kevin Kane, president of McGraw-Hill Higher Education's Business & Economics Group. "Based on their vast experiences, the author team developed this content to keep students engaged in accounting, instead of the traditional, one-way presentation of information. Financial Accounting presents this complex subject in a way that ensures students will master the material for the course, and be able to apply this knowledge to experiences and challenges well beyond graduation."

Financial Accounting contains several features that promote learning to introductory level accounting students:

  --  "Common Mistakes" encourages students to avoid making common
      accounting errors and to gain a deeper understanding of chapter
      material by identifying these errors.
  --  "Flip Side" demonstrates how each participant is involved in a
      particular transaction. This feature enhances the student's
      understanding of how each party is involved.
  --  "Stop-and-Review Problems" immediately follows each topic within each
      chapter, and reviews main concepts before moving on to the next.
  --  "Continuing Problem," presents a comprehensive case study, which
      progresses throughout the text by using accounting issues from each
      chapter. This feature gives students an opportunity to understand the
      connections of introductory accounting from beginning to end.

Financial Accounting combines the teaching of best practices with unique pedagogical elements designed to motivate, engage and challenge students. All three authors personally created the text's key supplements, which include the instructor's manual, custom PowerPoint materials and test bank to ensure high quality and consistency in alignment with the textbook.

  For more information, visit www.mhhe.com/succeed .

  About McGraw-Hill Higher Education

McGraw-Hill Higher Education is a premier provider of print and digital teaching and learning solutions for the post-secondary and higher education markets worldwide. It is a unit of McGraw-Hill Education, a leading global provider of print and digital instructional, assessment and reference solutions that empower professionals and students of all ages. McGraw-Hill Education has offices in 33 countries and publishes in more than 60 languages. Additional information is available at http://www.mheducation.com/.

  Contact:
  Tom Stanton
  McGraw-Hill Education
  (212) 904-3214
  tom_stanton@mcgraw-hill.com

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SOURCE: McGraw-Hill Higher Education

CONTACT: Tom Stanton of McGraw-Hill Education, +1-212-904-3214,
tom_stanton@mcgraw-hill.com

Web Site: http://www.mheducation.com/
http://www.mhhe.com/succeed