McGraw-Hill Professional and Modality Bring Zollinger's Atlas of Surgical Operations to Apple iPhone® and iPod® touch
McGraw-Hill teams with Modality to bring the classic step-by-step guide to surgical procedures to the iPhone
PRNewswire
NEW YORK and DURHAM, N.C.
Sep 15, 2008
McGraw-Hill Professional, a leading global provider of information resources for the scientific and medical communities, has partnered with Modality, the leader in transforming premium learning content for iPods and iPhones, to bring Zollinger's Atlas of Surgical Operations to the iPhone and iPod touch. The classic and still foremost general surgery atlas, Zollinger's offers step-by- step details for abdominal, gastrointestinal, vascular, and hepatopancreaticobiliary operations. This innovative surgical reference application for the iPhone and iPod touch is designed to provide busy medical students, residents, and surgeons with instant mobile access to the knowledge they need.
Based on the renowned Eighth Edition, Zollinger's iPhone applications allow users to access step-by-step instructions and superb line drawings for dozens of general surgery procedures. Many procedures also include fully narrated and chapterized animations adapted from McGraw-Hill's AccessSurgery, an online surgical education resource, that outline each step from Indications and Preoperative Preparation through Closure and Postoperative Care. With the intuitive iPhone interface, users can navigate through detailed images with the flick of a finger, pinch to zoom, and tap to read easy-to-follow instructions for each procedure.
"Since 1939, surgeons have turned to Zollinger's for concise procedural instructions paired with a clear visual guide," says Scott Grillo, medical publisher, McGraw-Hill Professional. "Zollinger's for the iPhone advances that legacy of editorial excellence by adopting the latest technology for teaching and learning."
"The iPhone is an ideal platform for mobile learning and reference, particularly in medical education and practice," says S. Mark Williams, Ph.D., CEO of Modality. "Zollinger's Atlas of Surgical Operations demonstrates the iPhone's value as a professional-grade learning and reference tool, providing essential, trusted information to students, residents, and practicing physicians."
The first two Zollinger's applications, covering upper gastrointestinal and colorectal procedures, are available for $34.99 through the Apple App Store. The products are compatible with both the iPhone and the iPod Touch and do not require a network connection. The applications will be periodically updated with new surgical animations. Three additional Zollinger's applications are scheduled for release later in 2008.
About AccessSurgery
McGraw-Hill's AccessSurgery is an integrated online resource that provides medical students, surgical residents, and practicing surgeons with quick answers to surgical inquiries from trusted sources. Organized around a core curriculum, AccessSurgery delivers content in context, with access to leading surgical references -- including Zollinger's Atlas of Surgical Operations, 8e -- narrated, and chapterized surgical videos and animations, as well as interactive board review. A cutting-edge functionality, the Custom Curriculum enables program directors to create, track, and report usage of surgical rotations online. More information on this and other products can be found at www.accesssurgery.com.
About McGraw-Hill Professional
McGraw-Hill Education, a division of The McGraw-Hill Companies, is a leading global provider of print and digital instructional, assessment and reference solutions that empower professionals and students of all ages. McGraw-Hill Education has offices in 33 countries and publishes in more than 60 languages. Additional information is available at www.mheducation.com.
About Modality
Modality, Inc. (www.modalitylearning.com) makes small screens smarter, putting high-quality learning and lifestyle content in the palm of your hand. Its patent-pending process transforms and distributes premium content for handheld devices, allowing consumers mobile access to trusted content relevant to their education, professional training, and lifestyles. This unique Modality Platform enables content owners to enter new markets rapidly without sacrificing security, usability and valuable brand characteristics. Modality is actively developing partnerships with publishers and other content owners for future iPhone application titles.
CONTACT: Tom Stanton McGraw-Hill Education (212) 904-3214 tom_stanton@mcgraw-hill.com
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SOURCE: McGraw-Hill Professional
CONTACT: Tom Stanton
McGraw-Hill Education
(212) 904-3214
tom_stanton@mcgraw-hill.com
Web site: http://www.mheducation.com/
http://www.modalitylearning.com/
http://www.accesssurgery.com/