BusinessWeek and McGraw-Hill Professional Launch Power Plays Book Series

BusinessWeek and McGraw-Hill Professional announced today the global release of a new book series, entitled Power Plays. The series features hard-hitting, highly focused insights from the biggest power players in business and are drawn from the award-winning reporting of BusinessWeek journalists.

Each playbook offers case studies, proven strategies, and keen industry knowledge on a range of topics critical for success in today's global economy. Included are best practices, sidebars, how-to strategies, to-do lists, and insider advice and wisdom that make Power Plays essential guidebooks for executives around the world.

The first three books in the series, Leadership Power Plays, Marketing Power Plays, and Strategy Power Plays, are must-reads for today's managers. Leadership Power Plays shows managers exactly how the world's greatest business minds -- including Jack Welch, Warren Buffett, Steve Ballmer, and Jeff Immelt -- have faced leadership challenges and won. Marketing Power Plays serves as an ideal platform to demonstrate exactly how the greatest marketing plays were orchestrated from companies such as Coca-Cola, Costco, Nike, Toyota, and GM. Strategy Power Plays uses behind-the-scenes examples to illustrate how organizations such as Cisco, Motorola, and Samsung have made it to the top.

"Every manager who aspires to the executive suite should pick up one of these books," says William P. Kupper Jr., president of BusinessWeek Group. "The Power Plays series provides invaluable information that will help people successfully navigate their careers."

"Power Plays books build action from the insights and hard-won wisdom of brilliant business leaders and winning companies," says Keith Fox, president of McGraw-Hill Professional. "The titles are designed so readers can immediately apply these concepts, strategies, and tactics to their own careers and organizations for instant impact and results."

A downloadable slide show and other online features on the books are available at http://www.businessweek.com/powerplays. Upcoming titles in the series will cover entrepreneurship, innovation, technology, sales, finance, and more.

About BusinessWeek:

BusinessWeek is a leading global business media organization, providing unparalleled insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek Weekend delivers important business, consumer, and financial news to television viewers every week.

About McGraw-Hill Professional:

McGraw-Hill Professional is a leading global provider of print and electronic content and services for consumers and the business, scientific, technical, and medical communities. Its offerings include consumer, business, and technical reference books and online solutions on medical and health, engineering, and scientific topics. Headquartered in New York, the company has offices in Chicago, San Francisco, and Camden, Maine. McGraw-Hill Professional's many imprints and brands include Schaum's, International Marine, and Osborne. For more information, visit http://www.mhprofessional.com/.

McGraw-Hill Professional is a unit of McGraw-Hill Education, a division of The McGraw-Hill Companies and a leading global provider of instructional, assessment, and reference solutions that empower professionals and students of all ages. McGraw-Hill Education has offices in 33 countries and publishes in more than 40 languages. Additional information is available at http://www.mheducation.com/

  CONTACTS:

  Lydia Rinaldi, McGraw-Hill Professional
  212-904-5393
  lydia_rinaldi@mcgraw-hill.com

  Kimberley Quinn, BusinessWeek
  212-512-2882
  Kimberley_Quinn@businessweek.com

First Call Analyst:
FCMN Contact:

SOURCE: BusinessWeek; McGraw-Hill Professional

CONTACT: Lydia Rinaldi of McGraw-Hill Professional, +1-212-904-5393,
lydia_rinaldi@mcgraw-hill.com; or Kimberley Quinn of BusinessWeek,
+1-212-512-2882, Kimberley_Quinn@businessweek.com

Web site: http://www.mheducation.com/
http://www.mhprofessional.com/
http://www.businessweek.com/powerplays