McGraw-Hill Professional's AccessScience Introduces Video News from ScienCentral
90-second video segments bring scientific news to life
PRNewswire
NEW YORK
Jun 27, 2006
McGraw-Hill Professional, a leading global provider of print and digital reference works for the scientific, technical and medical communities, today announced the addition of video news from ScienCentral, Inc. to AccessScience, its online encyclopedia of science and technology.
Each ScienCentral video will bring a scientific story to life on AccessScience in 1-1/2-minute segments, which are designed for general viewers. Covering the areas of technology, physical sciences, and life sciences, these ScienCentral videos will allow users not only to read about current news in scientific findings and research, but also to view animations as well as interviews with scientists. ScienCentral's scientific advisory board ensures the accuracy of the content, ranging from cheaper DNA testing to the effects of genetics on exercise and "freezing" light for use in quantum computers. Updated several times a month on the AccessScience homepage, the ScienCentral videos will also be available in the Headline News archives.
"The immediacy of video for disseminating news, and its effectiveness in conveying scientific subjects to the general public, make this a natural and exciting development for AccessScience.com," said Michael Hays, vice president of McGraw-Hill Digital. "Whether it's animation that helps to visualize a scientific concept, or an interview with a scientist who is on the cutting edge of the technological frontier, these videos will give the site a whole new dimension."
About AccessScience
AccessScience offers more than 8,000 articles written by leading figures in their fields (including 35 Nobel Laureates), 13,000 illustrations, Science News® headlines, biographies and more. Updated daily, it delivers the latest content of the trusted McGraw-Hill Encyclopedia of Science & Technology, 9th Edition, and McGraw-Hill Dictionary of Scientific and Technical Terms, 6th Edition.
About McGraw-Hill Professional
McGraw-Hill Professional is a leading global provider of general interest, business, multimedia and computer titles and reference works that include materials for the scientific, technical and medical communities. It is a unit of McGraw-Hill Education, a division of The McGraw-Hill Companies, a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 290 offices in 38 countries. Sales in 2005 were $6.0 billion. Additional information is available at http://www.mheducation.com/.
About ScienCentral
Founded to increase the number and quality of science stories that are broadcast to the public, ScienCentral, Inc., produces science and technology content for television, video, and the Web. Its independent news bureau, ScienCentral News (formerly known as the Science & Technology News Network), reports on the medical, environmental, and technological issues that affect daily life. ScienCentral news stories are supported in part by the National Science Foundation (http://www.nsf.gov/), Division of Informal Science Education, under Grants No. ESI0206184, ESI021155, and ESI9904457. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
SOURCE: McGraw-Hill Professional
CONTACT: April Hattori
McGraw-Hill Education
+1-212-904-2078
april_hattori@mcgraw-hill.com
Tom Stanton
McGraw-Hill Education
+1-212-904-3214
tom_stanton@mcgraw-hill.com