Macmillan/McGraw-Hill Receives Design Awards for Treasures Reading Language Arts Program
PRNewswire
NEW YORK
Apr 18, 2006
Macmillan/McGraw-Hill's Treasures, a highly successful new research-based reading program for grades K-6 designed for managing the demands of today's classroom, has been recognized by three professional design organizations for the program's packaging and promotional materials.
Macmillan/McGraw-Hill, a leading pre-K through Grade 6 publisher of instructional, print and technology-based materials, received the awards from Graphic Design USA, The Global Association for Marketing at Retail, and the Art Directors Club of New Jersey. All three organizations recognized the excellent design of the packaging for Treasures' evaluation component. In addition, Graphic Design USA acknowledged Macmillan/McGraw-Hill's promotional materials. The award-winning entries will be featured in publications, on websites and at special events -- viewed by hundreds of thousands of design management professionals worldwide.
"The first step to successfully engage our customers is providing innovative design and packaging," said Betty Gage, vice president of marketing for Macmillan/McGraw-Hill. "The high quality of this research-based program, coupled with rich design, makes it a superior learning solution for teachers."
The Treasures program provides explicit, systematic instruction and research-proven routines that meet all requirements of NCLB (No Child Left Behind), ensuring Adequate Yearly Progress for students. In addition, the program provides a variety of validated assessment tools helping to identify strengths and weaknesses, plan instruction, and meet the needs of all students. For more information, please visit http://www.macmillanmh.com/reading/treasures.html
About Macmillan/McGraw-Hill
Macmillan/McGraw-Hill is a leading pre-K through Grade 6 publisher of print and technology-based materials that help teach every child in today's classrooms. It is unit of McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), a global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands, such as Standard & Poor's, BusinessWeek and J.D. Power and Associates. Founded in 1888, the Corporation has more than 290 offices in 38 countries. Sales in 2005 were $6.0 billion. Additional information is available at http://www.mheducation.com/.
SOURCE: Macmillan/McGraw-Hill's
CONTACT: April Hattori
McGraw-Hill Education
212 904-2078
april_hattori@mcgraw-hill.com
Tom Stanton
McGraw-Hill Education
(212) 904-3214
tom_stanton@mcgraw-hill.com
Web site: http://www.mheducation.com/
http://www.macmillanmh.com/reading/treasures.html