Textbook Publishing Expert Available for Interviews

 Association Of American Publishers Refutes Assertions by Public Interest
                              Research Group

WASHINGTON, Feb. 1 -- With increased interest in the price of college textbooks and the Public Interest Research Group's (PIRG) selective use of data to make assertions about publishers, an authority on textbook publishing issues is now available for interviews or background briefings.

   Who:    Bruce Hildebrand
           Executive Director for Higher Education, Association Of American
           Publishers

   Why:    * Hildebrand can speak to the assertions leveled by the PIRG,
             explaining the economics of college publishing
           * Hildebrand can provide details about a recent nationwide survey
             conducted by Zogby International, regarding faculty's
             overwhelming support for college textbooks and supplemental
             teaching materials
           * Hildebrand can also talk to data on the tremendous range of
             textbook choices available to faculty and students and data on
             the impact of new sophisticated instructional materials on
             student success rates

   How:      Contact:  Stacy Scarazzo to schedule briefings or interviews
                       W: 202-220-4556
                       Cell: 703-477-6938

The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP's approximately three hundred members include most of the major commercial book publishers in the United States, as well as smaller and nonprofit publishers, university presses, and scholarly societies.

For information on the Association of American Publishers and research and data on textbooks and e-learning technology, please visit http://www.publishers.org/highered/index.cfm. Results of the Zogby study can be found there as well.

   CONTACT:   Stacy Scarazzo
              202-220-4556
              sscarazzo@publishers.org

PRNewswire -- Feb. 1

SOURCE: Association of American Publishers

Web site: http://www.mheducation.com/
http://www.publishers.org/highered/index.cfm